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Submissions/How to raise awareness for Wikipedia: lessons from Iraq & Nigeria

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Info

This is a Completed submission for Wikimania 2017 ready to be reviewed by a member of the Programme Committee.

Submission no. 2094 - C5, C8
Title of the submission
How to raise awareness for Wikipedia: lessons from Iraq & Nigeria
Type of submission (lecture, panel, tutorial/workshop, roundtable discussion, lightning talk, poster, birds of a feather discussion)
Panel
Author of the submission
Zack McCune, Sarmad Yaseen, Olushola Olaniyan, Jack Rabah, Kacie Harold
Language of presentation
English
E-mail address
zmccune@wikimedia.org
Username
ZMcCune (WMF)
Countries of origin
Iraq, Nigeria, Jordan, USA
Affiliation, if any (organisation, company etc.)
Abstract

Sometimes, it seems like everyone in the world knows about Wikipedia. But that’s not the case. According to recent phone surveys, just 11% of people in Iraq have heard of Wikipedia. In Nigeria, it’s 23%. Lack of name recognition challenges the Wikimedia movement's ability to invite new readers, contributors, and advocates to join our communities. If you don't know about Wikipedia, how can you use it and contribute to it?

Now, promotional efforts from Community groups and Foundation staff in Iraq and Nigeria are working to raise Wikipedia awareness. From national video ads to student events, we are piloting approaches to explaining and promoting Wikipedia to new users. In this session, we will review how to raise awareness for Wikipedia. We’ll show video ads, promotional banners, and share our best practices for doing your own promotional work.


What will attendees take away from this session?
  • Understanding of when and how promotional marketing work can increase Wikipedia awareness and use
  • Best practices for running regional promotional efforts with video, social media, and Wikipedia banners
  • How you can apply for Rapid Grants to pilot awareness efforts in your country
Theme of presentation
WikiCulture & Community
For workshops and discussions, what level is the intended audience?
Intermediate to Advanced
Length of session (if other than 25 minutes, specify how long)
55 minutes
Will you attend Wikimania if your submission is not accepted?
Yes

Slides for additional information (optional)

Session notes

Special requests

If possible, please put this submission later in the schedule than Free knowledge for complete beginners: introducing Wikipedia to new readers

Is this Submission a Draft or Final?
Info

This is a Completed submission for Wikimania 2017 ready to be reviewed by a member of the Programme Committee.


Interested attendees

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  1. Amir É. Aharoni (talk) 11:26, 11 April 2017 (UTC)[reply]
  2. GastelEtzwane (talk) 12:15, 11 April 2017 (UTC)[reply]
  3. AGomez (WMF) (talk) 16:35, 11 April 2017 (UTC)[reply]
  4. KHarold (WMF) (talk) 17:11, 11 April 2017 (UTC)[reply]
  5. --JGerlach (WMF) (talk) 17:12, 11 April 2017 (UTC)[reply]
  6. Masssly (talk) 23:21, 11 April 2017 (UTC)[reply]
  7. Jamie Tubers (talk) 02:09, 12 April 2017 (UTC)[reply]
  8. --Gereon K. (talk) 18:06, 3 June 2017 (UTC)[reply]
  9. --Mahmood (talk) 01:45, 5 June 2017 (UTC)[reply]
  10. Frhdkazan (talk) 19:10, 11 June 2017 (UTC)[reply]
  11. John Andersson (WMSE) (talk) 03:12, 7 August 2017 (UTC)[reply]
  12. --Góngora (talk) 18:17, 12 August 2017 (UTC)[reply]
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